In the context of international trade, how to cultivate logistics marketing talents suitable for the development needs of international trade is an urgent problem that needs to be solved in the cultivation of logistics marketing talents at present. This study proposes a more targeted training strategy based on the current situation of logistics marketing talent training in China.
The necessity of logistics marketing personnel training
In the development of the world economy, global economic integration has become an obvious trend, and this trend has naturally penetrated into various fields in China. In today’s expanding and open market economy, international trade activities more and more frequent, for many domestic enterprises, out of the international market is an inevitable choice for its further development. At the same time, many multinational enterprises in the face of China’s domestic market opportunities, choose to enter the domestic market to expand their business, resulting in China’s domestic economy as a whole presents a strong outward-looking development trend.
In the development of China’s regional economy, the logistics industry has become an important support system. In recent years, China is gradually moving towards the world manufacturing center, forming a global procurement and sales network, and this background will drive a huge international logistics system. In the face of the development needs of international trade, the domestic logistics industry must be ready to do all the accurate according to its development, of which a number of professional logistics marketing personnel is the basic guarantee.
Problems in the training of logistics marketing talents in China
(A) logistics marketing personnel education “heavy theory, light practice”
Logistics marketing education is characterized by a strong system, more links, requiring theory and practice can be linked. Logistics marketing talents should have comprehensive knowledge of logistics marketing, but also must have the corresponding practical experience. But in the current logistics education, often the teaching of logistics marketing theory is more important, in the logistics marketing practical business operation ability training is relatively lacking.
Many teachers of logistics education are transferred from transportation, marketing, economics, etc., or become teachers after graduation from the logistics profession, the lack of experience in the logistics industry. Currently, not many schools in China have opened a logistics camp simulation training room teaching, and fewer have established industry-university-research cooperation with logistics enterprises to implement logistics marketing practical education. Therefore, the overall education of logistics marketing personnel, the actual hands-on ability of the students trained is relatively lacking, it is difficult to adapt to the rapid development of international trade and logistics industry on the high requirements of logistics marketing personnel, this phenomenon prevails in the current training of logistics marketing personnel.
(B) composite and high-level logistics marketing talent less
Has been set up for logistics management professional (direction) in the institutions, although including graduate, undergraduate, college, junior college and other levels of education, but in the logistics marketing innovation and knowledge-based personnel logistics marketing personnel training target system has not been formed. Mainly in the standardized high-level marketing logistics talent cultivation pathway is relatively lacking; and enterprises and institutions to jointly train logistics marketing talent has not been established; In addition, China’s logistics marketing talent training started late, logistics research time is relatively short, mainly based on theoretical education, these have led to China’s high-level and composite logistics marketing talent is less.
Based on the international trade perspective of logistics marketing talent training strategy
(A) strengthen the logistics marketing personnel qualification certification, improve the professional level of logistics marketing personnel
International trade environment, logistics marketing practitioners to achieve competitive advantage in the industry, you need to have the appropriate qualifications. The current domestic logistics professional qualification certification, etc., is a more authoritative logistics personnel qualification certification system.
However, the current domestic logistics talent certification system in the international environment has not been truly recognized, and China still lacks a professional logistics marketing talent certification system. From the domestic logistics marketing practitioner certification situation, because the logistics marketing practitioner qualification restrictions are relatively broad, so the domestic logistics marketing personnel lack the enthusiasm to participate in logistics marketing training to get a certificate.
In order to change the current logistics marketing personnel training status quo, so that logistics marketing practitioners more professional and authoritative, China should strengthen the logistics marketing personnel qualification certification, promote logistics marketing personnel to actively participate in logistics marketing international certification, to promote China’s logistics marketing personnel themselves in the international market competitiveness.
(B) comprehensive positioning logistics marketing personnel training objectives, the construction of multi-party coordination of stable talent training mechanism
Modern logistics industry in the international trade environment is a very comprehensive industry, logistics marketing personnel in addition to professional basic knowledge and practical ability, but also need to have the advantage of foreign language skills.
This requires the training of logistics marketing personnel to its training objectives comprehensive positioning, while strengthening the training of foreign language skills of logistics marketing personnel. Especially after the international logistics enterprises to enter the domestic market, because of the cost and business development needs, many will be the localization of talent policy to implement, which will have a greater demand for logistics marketing talent multilingual ability, for international logistics enterprises to recruit logistics marketing personnel in the necessary conditions will often include language, some companies even more important language, that professional ability to train later more easily .
Logistics personnel training system is not a single system, but by a variety of subjects, only to give full play to the role of these subjects, in order to maximize the efficiency of logistics marketing personnel training, the construction of multi-party coordination of stable personnel training mechanism is the current logistics marketing personnel training is the top priority.
From the relationship between international trade and international marketing and demand can be seen, China’s urgent need for logistics marketing personnel training and quality requirements. For the current situation of China’s logistics marketing personnel training, China must take targeted strategies to actively promote logistics marketing personnel training to meet the needs of international trade on logistics marketing personnel.